Tom Shaheen
Tom Shaheen
assumption based happens highly lottery poll tickets until
We want to see first how the lottery is received. Based on all of the polls, we're making the assumption that it's going to be very highly received. But a poll is a poll, and until we actually see what happens when tickets go on sale, we'll have a better idea by then.
lottery measure stroke tough
I think it's tough to measure a lottery on the first stroke of a brush.
best lottery lowest offering prices received recent
We received and negotiated the lowest prices and best offering of any other recent lottery in any state.
billion certainly large lottery means nervous occasional players population reason states
A billion one-fifty (in sales) is certainly a challenge. The reason I'm not too nervous is you have such a large population, and a large population for a lottery means you have a lot more occasional players than most states do.
chain corner gas general great interested lottery mail national owned range retail sell stations stores tickets
The stacks of mail are piling in by the moment. It's great to see that those interested in being able to sell lottery tickets range from national chain retail stores and gas stations to individually owned general stores at every corner of the state.
both companies concern integrity lottery proven quality track
I don't concern myself with the things that are swirling around. My concern is to get this lottery started up with integrity with a quality organization. And both of those companies ... have a proven track history.
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The logo is symbolic of the state of North Carolina. If somebody's standing 50 to 100 feet away and they see it, they know that lottery tickets are probably on sale in that store.
forward move until
We're going to move forward until we're told differently.
identify late possible staff trying
Our staff has been working very late trying to identify any possible situation.
benefit focus games happen hit home radio tv
On the TV ads, we really want to hit home and focus on the educational benefit that will happen over time. On the radio ads, they'll focus on the games and how to play.
came launch overall pleased together
Overall we are very pleased with the way everything came together on launch day.
buy consumer decide ticket whether
You let the consumer decide whether to buy a ticket or not. You tell them it's $300 million. You let the consumer decide whether to buy it or not.
financial gain people playing promise
We're not going to induce people to play. We're not going to promise financial gain by playing the lottery.
It's probably slowed us down a little bit, but we're on track.