Tom Shaheen
Tom Shaheen
benefit focus games happen hit home radio tv
On the TV ads, we really want to hit home and focus on the educational benefit that will happen over time. On the radio ads, they'll focus on the games and how to play.
focus pieces puzzle whatever
All of the pieces of the puzzle have to come together. We have to focus on that and nothing else. Whatever happens, happens. That's life.
forward move until
We're going to move forward until we're told differently.
assumption based happens highly lottery poll tickets until
We want to see first how the lottery is received. Based on all of the polls, we're making the assumption that it's going to be very highly received. But a poll is a poll, and until we actually see what happens when tickets go on sale, we'll have a better idea by then.
identify late possible staff trying
Our staff has been working very late trying to identify any possible situation.
came launch overall pleased together
Overall we are very pleased with the way everything came together on launch day.
lottery measure stroke tough
I think it's tough to measure a lottery on the first stroke of a brush.
buy consumer decide ticket whether
You let the consumer decide whether to buy a ticket or not. You tell them it's $300 million. You let the consumer decide whether to buy it or not.
best lottery lowest offering prices received recent
We received and negotiated the lowest prices and best offering of any other recent lottery in any state.
financial gain people playing promise
We're not going to induce people to play. We're not going to promise financial gain by playing the lottery.
It's probably slowed us down a little bit, but we're on track.
addition available education excited extremely far four funds games instant north pleased sales
These two instant scratch-off games will be in addition to the four already available to players. We are very pleased with the sales we have had so far and we are extremely excited about the funds generated for education in North Carolina.
business chances foot people traffic type
Once in a while one of them does very well, but for the most part you need foot traffic in your business. If you're the type of business that's going to draw, oh, say 100 people a day, chances are you're not going to keep up.
anybody game lets public winners
That kind of lets the public know that yes, there are winners of the game, for anybody who may be skeptical.