Seth Godin

Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
winning failing persons
The person who fails the most wins.
confusion people waiting
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
motivational jobs work
It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
motivational wisdom business
If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
motivational leadership running
Fitting in is a short-term strategy, standing out pays off in the long run.
mean perfection promise
Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
messages microphones easier
It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
obscurity problem piracy
Piracy is not the problem, obscurity is.
team writing technology
Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
marketing resistance overcoming
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
organization ideas knowing
If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
powerful order water
Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
effort trying way
It will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.
cat thinking flavor
If you think cat food is for cats, how come it doesn't come in mouse flavor?