Sam Yagan
Sam Yagan
Sam Yagan is an American Internet entrepreneur best known as the co-founder of OkCupid. In 2013, he was named to TIME Magazine's '100 Most Influential People in the World' list. He is currently the CEO of the e-dating site Match.com...
NationalityAmerican
ProfessionBusinessman
Date of Birth10 April 1977
CountryUnited States of America
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The sort of the most efficient way for online dating marketplace to evolve and, in fact, any marketplace to evolve is to have one really big market where people can enter and exit as they please, where people have really advanced search, sort, and filtering technology.
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When you're thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you're thinking about when you're going out to meet someone new. You want to put your best foot forward.
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I think for marketplace businesses, and when you think about online dating, it's not a social network. It's not a place where you go to talk to people you already know; it's a place you go to interact with someone you've never met before.
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One thing matters more than anything else for a dating product, and that is the quantity and quality of the people who use the product. It's really freaking hard to get critical mass.
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My friends and the people I know understand that I'm going to ask them what they're doing, how they're dating, who they're dating, where they're going and what they're doing. I'm constantly asking those questions and making sure I'm in touch with the customer.
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We sold OkCupid to Match in January of 2011. In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties.
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When people talk about the impact of mobile dating, everyone focuses on real-time meeting - this idea that my pocket will vibrate every time a hot girl walks by. That's important. But it's not transformative.
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Dating is a numbers game. What we try to promise is good first dates. Once that first date happens, it's really up to you.
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OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.
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We were intrigued by the fact that we had so much actual behavior among people on our dating site, OKCupid.
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Your goal in an online dating profile and in your first message to somebody is to strike up a conversation.
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I get to be the nosiest friend or acquaintance that anyone has because it's - my job is to ask you about your dating life all the time.
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In dating, the question is how many Tinder knockoffs are we going to have, and are any of them going to take off?
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Our entire brand is about transparency. We want that data out there because you know what? If you are only getting one in three messages replied to, you're normal. You're right there in the middle of everything with everyone else.