Sam Yagan
Sam Yagan
Sam Yagan is an American Internet entrepreneur best known as the co-founder of OkCupid. In 2013, he was named to TIME Magazine's '100 Most Influential People in the World' list. He is currently the CEO of the e-dating site Match.com...
NationalityAmerican
ProfessionBusinessman
Date of Birth10 April 1977
CountryUnited States of America
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Our entire brand is about transparency. We want that data out there because you know what? If you are only getting one in three messages replied to, you're normal. You're right there in the middle of everything with everyone else.
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We think we have the best matching algorithm, we think we have the best members. So why wouldn't we want to just shine the light onto just how our processes work, what the real data are, and let people come to their own conclusions.
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The sort of the most efficient way for online dating marketplace to evolve and, in fact, any marketplace to evolve is to have one really big market where people can enter and exit as they please, where people have really advanced search, sort, and filtering technology.
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We think that there really is racial bias in determining who people want to date.
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We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.
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When you're thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you're thinking about when you're going out to meet someone new. You want to put your best foot forward.
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We've learned a bunch of things; when you send a message to people, keep those messages short. Imagine walking up to a girl in a bar and going into a four-minute speech about how great you are. No one wants to hear that.
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I think of OkCupid as an online bar; a place where singles can go, have fun with each other and in the process hopefully meet new people, some of whom might turn into a romantic relationship.
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I think for marketplace businesses, and when you think about online dating, it's not a social network. It's not a place where you go to talk to people you already know; it's a place you go to interact with someone you've never met before.
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I don't have the looks to compete at a bar, and I'm not that funny. So the last thing I want is to be in a situation where that's what I'm competing on. I'd rather be on OkCupid or Match, where I can write a 300-word essay about myself that's really good.
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Obviously, there's more to aesthetic appearance than just race, but that is going to be the first thing that someone notices when they look at a picture.
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One thing matters more than anything else for a dating product, and that is the quantity and quality of the people who use the product. It's really freaking hard to get critical mass.
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New Year's Eve to Valentine's Day is our peak season, and in many ways, Valentine's Day is our Christmas. Everybody in the world makes the same three New Year's resolutions: health, career and money, and love.
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My friends and the people I know understand that I'm going to ask them what they're doing, how they're dating, who they're dating, where they're going and what they're doing. I'm constantly asking those questions and making sure I'm in touch with the customer.