Robert Scoble
Robert Scoble
Robert Scobleis an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He currently works for Upload VR — a new media site covering virtual and augmented reality — as its entrepreneur in residence, where he develops new shows,...
NationalityAmerican
ProfessionAuthor
Date of Birth18 January 1965
CountryUnited States of America
Apple, at its best, isn't a technology leader.
I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane.
Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.
Photography let me show other people how I saw the world. Math required me to do work that made my head hurt.
I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.
The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time.
I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!'
Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.
It's not enough to have a hacker culture anymore. You have to have a design culture, too.
The more Zuckerberg knows about you, the more media he will be able to bring you.
This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
This is why I think Microsoft needs to pay deep attention to it.
What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else.
IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true.