Robert Passikoff
Robert Passikoff
bored consumer easily fact product substitute
The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.
added blessed bought brought buy consumers count martha maybe pay premium price product remove sheet thread value
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,
advertising consumers days engaging event heads large special takes
Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.
brand certainly consumer hitch lead looking wagon
Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.
advantage attainable becomes buy consumer equally less likely marketers people problem pronounce slightly sudden twist
What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.
awareness fact lack suffers
The fact is that lack of awareness is not something Stewart suffers from,
fact looks meaning woman
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
expensive gift gotten point sonnet written
I think that we've gotten to a point where we do think that a really good, really expensive gift may actually take the place of a sonnet written on your own.
company distance immediate remains
Will the company survive? That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.
accessible means reached style target
Target means style at accessible pricing. Wal-Mart hasn't reached that point.
brand certainly customer fashion impossible willing
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.
broad customer financial personal service umbrella
umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.
side softer trying victim villain
They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.
borrow brand customers expecting good martha needs rated shore tv
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.