Robbie Bach
Robbie Bach
Robert J. Bach, commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game...
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You have to remember that the cost of those chips puts them out of the range of the console market.
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We will launch in North America, Europe and Japan in the same holiday season. There will probably be a week or 10 days in between the different territories, just to give us a chance to manage the logistics,
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We learned a lot from the first launch of Xbox in Japan, ... People didn't get excited about the games.
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Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games ,
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Price cuts come when you see a need in the marketplace, ... We saw a lot of momentum during the holiday at good prices.
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I think the thing people have to realize is that digital technology is changing the home in a profound way.
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Historically, there's been one price point and one configuration. You got it whether you wanted it or not,
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Having a head start is an advantage if we can build some momentum around the games that we can ship. If you look at the support we're getting, every major third-party developer in Japan is supporting the launch.
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While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.
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The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.
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We still think in a way the console isn't the way to make money.
We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.
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We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region,
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We are well aware that many gamers are disappointed to have not gotten their Xbox 360 on day one. We are working around the clock to manufacture as many Xbox 360s as we can and are replenishing our retail channel week after week.