Robbie Bach
Robbie Bach
Robert J. Bach, commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game...
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In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment & Devices Division will align itself to deliver on these company-wide objectives and the E&D charter while simultaneously ensuring our continued focus and momentum on existing efforts.
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Eighteen months out we have to go to developers and talk to them about the platform, talk to them about the tools and the architecture so that when the product ships there are amazing games available.
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Although we will definitely miss Ed, he leaves Microsoft Games on a solid path with great strategy. Everyone must stay focused and keep moving forward. We hope Ed takes this opportunity to sit back, relax and allow himself a moment to enjoy the contributions he has made to the company and the industry.
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Putting a 56K (modem) in there wouldn't say much about our vision of the future.
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sales rates are going to be a little bit less important. What's really important is how we're setting up for the next two, three, four years.
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The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are -- even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers. Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.
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This holiday season, gamers in Japan, Europe and North America pining to experience jaw-dropping high-definition graphics, unmatched online play and compelling digital entertainment features of Xbox 360 will finally have the chance. Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games. We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region, and with more than 200 games currently in development, continuous new additions to the library are on the way.
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The first version of Xbox was about building credibility and proving to the core gaming audience that we got it. We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers.