Peter Guber
Peter Guber
Howard Peter Guber is an executive, entrepreneur, educator, and author. He is Chairman and CEO of Mandalay Entertainment. Guber's most recent films from Mandalay Entertainment include The Kids Are All Right, Soul Surfer, and Bernie. He has also produced Batman, The Witches of Eastwick, and Flashdance. Guber's films have earned over $3 billion worldwide and 50 Academy Award nominations...
NationalityAmerican
ProfessionProducer
Date of Birth1 March 1942
CountryUnited States of America
A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.
In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.
My mom used to tell me stories at night, read books to me - and I read 'em over and over and over again. And you know what I learned from that? I went back and looked at everything - Why do I like reading the same stories over and over and over again? What, was I some kind of nincompoop? No - the narrative gave me connection with my mom.
Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.
There are no rules, but you break them at your peril.
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.
Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly.
Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.
Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.
People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.
Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions.
When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.