Peter Guber
Peter Guber
Howard Peter Guber is an executive, entrepreneur, educator, and author. He is Chairman and CEO of Mandalay Entertainment. Guber's most recent films from Mandalay Entertainment include The Kids Are All Right, Soul Surfer, and Bernie. He has also produced Batman, The Witches of Eastwick, and Flashdance. Guber's films have earned over $3 billion worldwide and 50 Academy Award nominations...
NationalityAmerican
ProfessionProducer
Date of Birth1 March 1942
CountryUnited States of America
Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.
People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.
Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions.
When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.
Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.
Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.
Truth is a point of view, but authenticity can't be faked.
With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".
Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending.
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.
I've worked with Jack Warner and Jimmy Stewart - and Angelina Jolie, Brad Pitt, and Johnny Depp twice. I've had dinners with Fred Astaire and Cary Grant.
The Internet is an audience of one, a million times over.
I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.