Nikki Rocco
Nikki Rocco
coming entire fast films including million opening optimistic performance sequel six successful third three truly universal variety weekends
Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed $435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).
bit boxes characters core fact grown love might percent public top wedding
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,
comedies hit
Our racy little R-rated comedies are making a hit this year.
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.
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I will take a weekend when Universal owns over one third of the total market share for the top anytime.
needed telling
This wasn't about making a blockbuster. This was about telling a story that needed to be told.
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We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies.
happen predict taught
has taught us that you can't really predict what's going to happen during any season. I think we're going to make up ground.
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We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.
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What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor.