Melissa Bane
Melissa Bane
challenge type
The real challenge will be forging the right type of partnerships.
extremely noble poorly suit
The suit that Barnes & Noble filed was extremely poorly timed.
competition space
I think the competition in that space is pretty fierce.
brand depend internet onto strong success taking
I think a lot of their success will depend on taking their strong brand they already have onto the Internet and making it stronger.
came drinks late major negative noble party public reception terms throwing
In terms of public relations, it was a major snafu. I think it got a lot of negative reception in the market. Barnes & Noble look like someone who came to the party late and then started throwing their drinks at people.