Max McKeown
Max McKeown
Max McKeownis an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and PhD from the Warwick Business School under the supervision of Professor David Wilson and Professor Sotirios Paroutis, who was in turn supervised by Andrew Pettigrew...
NationalityEnglish
ProfessionWriter
solo sports strategy
Strategy is not really a solo sport - even If you're the CEO.
business strategy shaping-the-future
Strategy is about shaping the future.
people helping strategy
Corporate strategy is usually only useful if you get people engaged with helping you to make it work.
mind strategy meetings
A great strategy meeting is a meeting of minds.
mean brilliant strategy
Brilliant strategy is the best route to desirable ends with available means.
real heart strategy
The real heart of strategy is the strategist.
believe future
Entrepreneurs don't believe the future is predictable - but they do believe that they can create the future themselves.
although
Entrepreneurs are like cats, because they are independent and do their own thing. Although organisations say they like cats, what they really want is sheep that they can herd.
gold means people spot
You have to learn to see the gold in dirt, which means that you try to spot people with potential as well as ideas that have potential.
among businesses immense large people
There are immense numbers of potential entrepreneurs who can start their own businesses among the people who are working in large organisations.
business high hire likely people skill skilled
Who's more likely to succeed - someone with high skill and no ambition, or no skill and high ambition? If you're an entrepreneur, you can hire as many skilled people for your business as you want.
amazon bookstore continues early grow keeps online puts rivals thrived trying
Amazon thrived because it implemented the online bookstore idea better than any of its early rivals did, not because it was the only company to have the idea or the first company to have the idea. It continues to grow only because it keeps trying to improve on the details of the idea and the way it puts it into practise.
approaches further innovator point room
At the point that an idea approaches perfection, fashion and expectations surge ahead, leaving the innovator with considerable room to find further improvements.
people doe want
What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?