Max McKeown
Max McKeown
Max McKeownis an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and PhD from the Warwick Business School under the supervision of Professor David Wilson and Professor Sotirios Paroutis, who was in turn supervised by Andrew Pettigrew...
NationalityEnglish
ProfessionWriter
business strategy shaping-the-future
Strategy is about shaping the future.
together stuff-happens really-cool
Whenever a maker and a thinker get together, really cool stuff happens.
people helping strategy
Corporate strategy is usually only useful if you get people engaged with helping you to make it work.
innovation stuff made
Innovation is new stuff that is made useful.
innovation needs source
Our need for innovation has shifted power closer to the source of that power-Us. We are the future.
fun believe thinking
Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.
mind strategy meetings
A great strategy meeting is a meeting of minds.
art war creative
Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.
successful competitors ifs
If you change the rules of the market, you can be more successful than your competitors.
senior thinking ideas
Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.
teamwork sports team-building
Strategy is not a solo sport, even if you're the CEO.
curves growth trying
Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.
moving needs advantage
We need to move from comparative advantage to perpetual advantage...
clever self victory
With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.