M. J. Rose
M. J. Rose
M. J. Rose is an American author and book marketing executive...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
contests dates list relevant send
Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running.
anyone aware best book company copies firm hire marketing matter offer potential promises readers sell
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
authors far instead spend trailers
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books.
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Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book.
available covers ease estimates means million plot titles virtual
Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
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Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback.
social twitter
Twitter is worth it if you like tweeting. Same is true of Facebook. Or Pinterest. Nothing wrong with having a social presence.
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Nora Roberts, Stephen King, Lee Child and George R. R. Martin write wildly different books. Their writing, plotting and styles have little or nothing in common. But they all write books and characters that readers find appealing.
love money power result sure
The one thing I am now sure of is that if there is such a thing as destiny, it is a result of our passion, be that for money, power, or love. Passion, for better or worse.
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The most satisfying thrillers send ordinary people into battle against the forces of evil - otherwise known as greed, ego, rage, fear and laziness - and bring them out bloodied but whole.
attribute curious man mind woman
A curious mind is the most important attribute any man or woman can possess.
faced
As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices.
create embrace power truly
As a self-published author, you have the choice. Embrace the power to create a book that is truly yours. Don't be a whiner or a copycat.