M. J. Rose
M. J. Rose
M. J. Rose is an American author and book marketing executive...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
authors far instead spend trailers
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
authors cover decided published
There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
authors avoid dozen novels published randy susan wrote
I've had a dozen novels published and have made far more than a dozen mistakes. Which is why Randy Susan Meyers and I wrote a guidebook to help authors avoid making our mistakes.
authors gone since
It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published.
authors buzz creating hard huge lead love media negative noise people social spread successes word work
Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.
authors cheer chose create diverse faced fiction group innovative promote ways work
Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field.
authors helpful herself permission readers sending thinks turning work writer
I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.
authors barry david favorite included lee lifetime paul robert susan time tracy
I have favorite authors from a lifetime of reading, so there are some I'll automatically read every time they have a new novel. Included in them: Robert Goddard, Jeffery Deaver, Sophie Kinsella, Katherine Neville, Greg Isle, Laurie King, Lee Child, Lisa Tucker, Susan Howatch, Paul Auster. Barry Eisler, David Hewson, Tracy Chevalier.
authors gotten
I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
available covers ease estimates means million plot titles virtual
Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
bookstores few gets readers sell sends websites
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
morality power tale wildly wrong
'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.
good
Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.
check coming hire publicist save time
Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.