Lynn Jurich
Lynn Jurich
Lynn Jurich is the co-founder and CEO of Sunrun, a residential solar company headquartered in San Francisco, California. Jurich holds an MBA and BS from Stanford University, with her BS in science, technology, and society. Early in her career she worked at Summit Partners, where she "completed investments with an aggregate market value of over $900 million in the financial services and technology sectors." She co-founded Sunrun in 2007 while attending Stanford Business School. In November 2008, she helped Sunrun...
NationalityAmerican
ProfessionBusinesswoman
CountryUnited States of America
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You have to accept the fact that not all your decisions are going to be right - and when they are wrong, you have to own it right away. I try not to have an emotional connection or investment in the decisions I make so that when they need to change, I can quickly move on to: 'How do we fix this?'
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With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it.
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Since Sunrun introduced solar as a service in 2007, it has become the preferred way for consumers to go solar in the nation's top solar markets. Sunrun has deployed more than $2 billion in solar systems and has raised more than $300 million in equity capital.
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I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Hawaii or Japan, people even install fake solar panels because it's cool and it's popular. And so I think solar panels have gotten a lot more attractive. They're sleek, black, they look good on a roof.
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As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able to access things they simply don't need to own, and they'll save money and live better, cleaner, green lives doing it.
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Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.
Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs.
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I just am a clean air freak. I grew up in the woods. I worked in China for a bit and was exposed to all the resources being used and the pollution and felt strongly that for our generation, the biggest economic and societal problem is energy.
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Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.
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When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn't good enough. Clearly that was improved. I think you'll find a similar thing in solar.
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Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to apply my knowledge of finance more directly to helping change the world.
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We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new transmission lines, and ensuring cleaner, healthier lives.
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There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.
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For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn't get to earlier. Plus, I never waste time at the mechanics or gas station.