Lynn Jurich
Lynn Jurich
Lynn Jurich is the co-founder and CEO of Sunrun, a residential solar company headquartered in San Francisco, California. Jurich holds an MBA and BS from Stanford University, with her BS in science, technology, and society. Early in her career she worked at Summit Partners, where she "completed investments with an aggregate market value of over $900 million in the financial services and technology sectors." She co-founded Sunrun in 2007 while attending Stanford Business School. In November 2008, she helped Sunrun...
NationalityAmerican
ProfessionBusinesswoman
CountryUnited States of America
Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up.
For a lot of people, one of the reasons they don't like to work for founders of startups is that they can be sensitive and protective around what they've built. You have an emotional attachment to the early marketing and technology materials, and you don't want to hear that anything's wrong with them.
There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment.
I'm on the board of the Sierra Club Foundation and am myself a big environmentalist. But the way to make the biggest difference is to change mainstream behavior.