Kurt Barnard
Kurt Barnard
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Upscale stores have done very well because their customers have been fortunate to amass a bit of wealth, so they're not worried about their jobs. But people who live paycheck to paycheck have to be careful, and they look at the price tag before looking at the product.
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What Sept. 11 has done to the economy is to accelerate, hasten and deepen the decline, but the decline existed before. The attack gave it the extra push in terms of retail sales. If you don't have a paycheck coming in, it doesn't matter how much cost of gasoline has gone down.
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Wal-Mart's news is a very big deal. There's no doubt that a significant number of consumers are shopping paycheck to paycheck. Most are also waiting for price reductions. So saying that the consumer is still cautious is a good indicator that the holiday season will only be moderately better than last year.
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Wal-Mart's news is a very big deal, ... There's no doubt that a significant number of consumers are shopping paycheck to paycheck. Most are also waiting for price reductions because they know that the support of another tax rebate or tax reduction is unlikely. So saying that the consumer is still cautious is a good indicator that the holiday season will only be moderately better than last year.
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What the Gap is doing is not only what it must be doing, but what it should have done a long time ago.
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What's happening is very simple. The numbers we saw today are clear evidence that the American public is shell-shocked to the point of being frightened over a big long list of circumstances surrounding the economy over which they have no power, no control.
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The worst part of these results is that they show that the effect of the tax rebate checks has petered out. This is a nightmare in itself for retailers and it doesn't bode well for Christmas. Also, we'll probably see more markdowns now, more than retailers anticipated for the holidays. That will hurt their bottom line.
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They are all planning very cautiously, very carefully. Some companies have very decent inventory controls, but however good those controls are they still have to do some economic forecasting, and forecasting is a little difficult this time around. Nobody is going to spring for big orders until there's evidence that consumer demand is back, and there is no such evidence to date.
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The sales clear evidence of modest consumer spending slow down. We expect a decent holiday sales season, but an unspectacular one. The last three have been spectacular, particularly the last one.
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Early indications show that store traffic and the promotional activity is at lower levels than last year at this time. I wouldn't be surprised if many retailers try to get away with selling merchandise at full price.
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February sales were very strong, stronger than anticipated in many instances. I will tell you that if you were a retailer in February and did not do very well, you stood out like a sore thumb. We're telling our clients that the first half of this year will continue to be marked by continued strong spending at the retail cash register.
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February is a testing month for spring, and the results have not been spectacular, ... There seems to be a sense of foreboding that while spring is likely to be a smidgen better than we have seen in past months, it is not going to be a barn-burner.
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There's a general sense of weakness and caution and I'll tell you the headlines in the newspapers these days do not help, ... We're seeing more layoffs and consumers are beginning to feel there's a cold winter breeze suddenly blowing their way.
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There's a general sense of weakness and caution and I'll tell you, the headlines in the newspapers these days do not help. We're seeing more layoffs and consumers are beginning to feel there's a cold winter breeze suddenly blowing their way.