Kurt Barnard
Kurt Barnard
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Americans are being bombarded with announcements of layoffs. Anytime you listen to the radio it's always 3,000 laid off here, 500 there, ... That means a lot of people who have decent jobs and good income hear that little voice in the back of their head asking the question 'could my number be up next?' They're buying what they need, but they don't buy frivolously.
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What the Gap is doing is not only what it must be doing, but what it should have done a long time ago.
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What's happening is very simple. The numbers we saw today are clear evidence that the American public is shell-shocked to the point of being frightened over a big long list of circumstances surrounding the economy over which they have no power, no control.
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The worst part of these results is that they show that the effect of the tax rebate checks has petered out. This is a nightmare in itself for retailers and it doesn't bode well for Christmas. Also, we'll probably see more markdowns now, more than retailers anticipated for the holidays. That will hurt their bottom line.
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They are all planning very cautiously, very carefully. Some companies have very decent inventory controls, but however good those controls are they still have to do some economic forecasting, and forecasting is a little difficult this time around. Nobody is going to spring for big orders until there's evidence that consumer demand is back, and there is no such evidence to date.
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The sales clear evidence of modest consumer spending slow down. We expect a decent holiday sales season, but an unspectacular one. The last three have been spectacular, particularly the last one.
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Early indications show that store traffic and the promotional activity is at lower levels than last year at this time. I wouldn't be surprised if many retailers try to get away with selling merchandise at full price.
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February sales were very strong, stronger than anticipated in many instances. I will tell you that if you were a retailer in February and did not do very well, you stood out like a sore thumb. We're telling our clients that the first half of this year will continue to be marked by continued strong spending at the retail cash register.
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February is a testing month for spring, and the results have not been spectacular, ... There seems to be a sense of foreboding that while spring is likely to be a smidgen better than we have seen in past months, it is not going to be a barn-burner.
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There's a general sense of weakness and caution and I'll tell you the headlines in the newspapers these days do not help, ... We're seeing more layoffs and consumers are beginning to feel there's a cold winter breeze suddenly blowing their way.
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There's a general sense of weakness and caution and I'll tell you, the headlines in the newspapers these days do not help. We're seeing more layoffs and consumers are beginning to feel there's a cold winter breeze suddenly blowing their way.
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Sales results were not exactly exceptional and they do represent a slowdown in the overall economy,
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People still like to be out. There's a social aspect to this. It's hard to change people's habits. Many people have the day, it's a family day, and retailers have specials.
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Even the most loyal customers won't be able to resist a very good bargain. And by the time the loyal customer has bought all the Wal-Mart bargains, there won't be very much left for Target.