Ken Cassar
Ken Cassar
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The top players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.
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The top five players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.
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Consumers seem to increasingly see search as their starting point when they go online.
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There are a lot of positive things happening in the search space that only lead me to believe people will use it more frequently.
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Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives.
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There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.
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The growth of search and the role of search in usage of the Internet has been astounding. When you look at search penetration, it's near 80 percent. The number of searches each person generates, it's high. It would be intuitive to say the numbers can't get any bigger than they are, but they've continued nonetheless.
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The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.
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E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.
features offer sites
These two sites offer the same features and functionalities.
less
It's not clear-cut if it's really less costly.
clear event shake
It's clear that this event will shake up the search/portal space.
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Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
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What Sears is trying to do with appliances makes sense. It may not sell a lot of refrigerators for them, but it will help them qualify and educate their customers.