Ken Cassar
Ken Cassar
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Consumers seem to increasingly see search as their starting point when they go online.
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E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.
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It's clear that this event will shake up the search/portal space.
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It means you don't have to hand off each purchase and pray that some other guy is going to deliver it properly.
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There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.
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What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,
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We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.
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The online toy market is as competitive as they come, ... There are several well-capitalized players and they're all vying for online customers.
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The online toy market is as competitive as they come. There are several well-capitalized players and they're all vying for online customers.
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This is the opposite of the recent Levi online situation. Levi was seen as cutting out its retail partners to get to their customers directly online,
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...As consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
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Last year, nearly everyone was surprised at how much demand there was. This year, people realize how much demand and potential there is. We won't see as many people caught off guard.
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Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.
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Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.