Ken Cassar
Ken Cassar
across affect audience behavior blind businesses companies consumers degree efforts failure financial increase increasing influence integrate internet issue market online opportunity powerful rates retailers shopping simply skeptical tend web
Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
across behavior businesses consumers increase influence integrate online opportunity shopping simply web
...As consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
activity behavior consumer everyday evolution increase internet marks online people primary rely search tool
The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.
anticipate billion forecast last total
E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.
features offer sites
These two sites offer the same features and functionalities.
less
It's not clear-cut if it's really less costly.
clear event shake
It's clear that this event will shake up the search/portal space.
appliances educate help qualify sell trying
What Sears is trying to do with appliances makes sense. It may not sell a lot of refrigerators for them, but it will help them qualify and educate their customers.
catalog doubling fairly numbers sales surpass within year
While the numbers are fairly insignificant right now, ... they keep doubling year over year?Online sales will surpass catalog sales within 10 years.
benefits held past players positions search six top
The top players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.
benefits five held past players positions search six top
The top five players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.
customer virtual wonder
These startups are really just a virtual shelf. You have to wonder about their value. They don't even have a customer base.
amazon control cut guess losses measures next release report seen slammed street taking telling trying week
My guess is that Amazon has seen the writing on the wall, ... They think they'll get slammed next week when they release their quarterly report and they're trying to cut their losses by telling the Street they're taking measures to control costs.
customer effect ruin serious
I wouldn't say this will ruin things for 800.com, but it could have a very serious effect on customer acquisition,