John Fleming
John Fleming
across although appreciate becoming broad campaign constantly customers improves line needs objective quality range relevant shop strategy value variety wide
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
broad campaign customers enjoying expect familiar family focus forward holidays home looking objective overall range relevant resonate shop themselves
This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.
ignore life threat
I think we would ignore them as a threat at our peril. It isn't going to make life any easier.
change consider innovation resonates
If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores.
consistency creating customers efforts ensure experience great marketing message products provides relevant responsibility services shopping showcase single source whatever
By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.
affordable building consistent customers dynamic earlier holiday key prices starting trust
By starting earlier and building consistent and dynamic messaging around these key categories, we want to show our customers that we have the holiday merchandise they want, when they want it, at the affordable prices they trust from Wal-Mart,
cars confident ford geneva marks start time vibrant
Geneva marks a vibrant start to 2006 for Ford of Europe. We are confident we have the right cars at the right time in the right market.
arthritis common disease perception suck true
The common perception is that arthritis is an old person's disease and there's nothing you can do about it but suck it up. Well, that's not true at all.
base business consumers items layer specialty stores unexpected
These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart, ... The idea is to take our base business and layer it with unexpected products.