John Fleming
John Fleming
apparel appeal buys complete customers experience goes households huge loyal million percent shopping visitors week
As much as 85 percent of U.S. households go to Wal-Mart and we get 100 million visitors a week at the stores. Yet everyone who goes there buys consumables but not apparel or electronics, which are two huge categories, ... We want to complete the shopping experience for our loyal customers and as well as appeal to a different kind of customer.
run test
This is still a test run for us,
brand customer deal fashion great interested offering personal premium pride takes within
This is positioned as a premium brand within Wal-Mart, ... We have a customer that is very interested in fashion and takes a great deal of pride in their personal style, and we haven't really had an offering for them.
dvd missing piece players selling service simply
The way we see it, the DVD rental service was simply the missing piece for our customers, ... We were already selling DVDs, DVD players and recorders.
across although appreciate becoming broad campaign constantly customers improves line needs objective quality range relevant shop strategy value variety wide
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
broad campaign customers enjoying expect familiar family focus forward holidays home looking objective overall range relevant resonate shop themselves
This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.
constantly customers deliver improving listen opportunity promise shopping store
Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience.
arthritis common disease perception suck true
The common perception is that arthritis is an old person's disease and there's nothing you can do about it but suck it up. Well, that's not true at all.
base business consumers items layer specialty stores unexpected
These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart, ... The idea is to take our base business and layer it with unexpected products.