John Elkington
John Elkington
thinking hands play
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.
thinking doors people
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language sometimes, because it opens new channels, it opens new doors, is enormously important.
thinking social consumerism
I think that consumerism is intrinsically a pretty flawed social system.
thinking issues people
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.
thinking criminals worried
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.
believe thinking years
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry and so on, I believe that to be true.
brand establish pine street
Beale Street has a brand. It's well known. You have to establish a brand in Pine Bluff.
million property
I have $250 million in property I'm working on.
city industry private successful venture
It's the most successful venture the city and private industry has ever done together.
musical tremendous
This is a tremendous area. Is there a musical heritage?
allow open rights
Open your books, show us how much you make, and allow us to then see if we can give you logo rights for $1 a year, or something like that.
play choices important
Behavioral change is more important than individual product choices. They both have a role to play.
real keys offering
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.
baby couple car
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consumerist in that sense.