John Elkington
John Elkington
thinking social consumerism
I think that consumerism is intrinsically a pretty flawed social system.
thinking issues people
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.
thinking criminals worried
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.
believe thinking years
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry and so on, I believe that to be true.
difficult longer people present terms
You know, people want longer terms or they want to own something--and under the present situation, it's really difficult to do that.