Jochen Zeitz
Jochen Zeitz
Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz is the Director and Chairman of the board’s sustainable development committee of Kering after having been the CEO of the Sport & Lifestyle division and Chief Sustainability Officerof Kering since 2010. Prior to this, Zeitz served 18 years as Chairman and CEO at Puma...
NationalityGerman
ProfessionBusinessman
Date of Birth6 April 1963
CountryGermany
existing regain rid strength
I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
nature producing raw ways
We have to find alternative ways of producing our raw materials without asking nature to do it for us.
elegant power reflect speed strength tried
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.
buy experience food literally odd restaurant served town wrong
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
logical raise
Fashion is a logical place to start to raise awareness for sustainable causes.
business looking moment religion underlying
Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way.
believed design founder function performance
Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
deeply rooted sports
Puma is a brand deeply rooted in sporting lifestyle.
till time
Every time a new CEO came, I got a promotion till I was made CEO myself.
less meat
We should eat less meat - all of us - and we should use less leather. I mean, that's reality.
attitude bring environmental
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.
We need to engage rather than educate people.
people wear wearing
The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?'
allow people within
We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.