Jerry Greenfield
Jerry Greenfield
Jerry Greenfieldis an American businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth14 March 1951
CityBrooklyn, NY
CountryUnited States of America
believe support should
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.
opportunity innovation mind
If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.
giving people guy
I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take.
thinking ice-cream long
I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.
vermont owners jerry
One out of every 100 families in Vermont was a part owner of Ben and Jerry's.
motivational mistake making-mistakes
It's to be expected that you make mistakes when you're breaking new ground.
want packaging recycling
Recycling, packaging, businesses are changing all of those things because that's what consumers want.
essence people trying
Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.
ice tubs meals
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.
thinking impact needs
Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
progressive progressive-change source
Business can be a source of progressive change.
powerful caring emotional
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
believe stand-for-something values
It's good to stand for something, to believe in something and base your business on values.
cost helping values
When you are led by values, it doesn't cost your business, it helps your business.