Jerry Greenfield
Jerry Greenfield
Jerry Greenfieldis an American businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth14 March 1951
CityBrooklyn, NY
CountryUnited States of America
came cherry dead front grateful jerry man
Cherry Garcia (named for Grateful Dead front man Jerry Garcia) came from a customer. And Chunky Monkey, and a lot of others.
responsibility opportunity ideas
Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
speaks-out issues political
I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.
levels social bigs
It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
great-things jerry delicious
One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.
disappointed happens
I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.
two community lines
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
support-you support community
If you support the community, they will support you.
caring environmental making-money
Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
thinking issues impact
Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.
believe ideas passionate
Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.
nuts experts problem
Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.
ice trying world
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
thinking impact environmental
Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.