Jay Chiat
Jay Chiat
Jay Chiatstarted his career as an American advertising copywriter...
NationalityAmerican
ProfessionBusinessman
Date of Birth25 October 1931
CountryUnited States of America
thinking television economy
If you really think about it, when watching television, you have product placement all the time.
thinking technology advertising
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
thinking want advertising
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
thinking agency years
I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
american-businessman apple best communication obscure overly seems technology
Right now most of the communication going on about technology seems unnecessarily obscure and overly technical. Apple still seems to do the best job.
telling vacations
In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.
mean agency generations
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
long advertising range
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
real clients losing
My real talent was for losing clients.
people wells brands
It's hard to build a brand, competitively, and tell people what you do as well.
rose charlie ads
Charlie Rose is the ultimate ad.
kids fire shopping
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
book cds office
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
dog office special
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.