Jay Chiat
Jay Chiat
Jay Chiatstarted his career as an American advertising copywriter...
NationalityAmerican
ProfessionBusinessman
Date of Birth25 October 1931
CountryUnited States of America
long advertising range
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
challenges kind advertising
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
thinking technology advertising
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
thinking want advertising
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
advertising bigs
How big can we get before we get bad?
clients losing advertising
You start losing a client the moment you get it.
advertising frank persons
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
jobs important advertising
Sometimes the most important job advertising can do, is to clarify the obvious.
american-businessman apple best communication obscure overly seems technology
Right now most of the communication going on about technology seems unnecessarily obscure and overly technical. Apple still seems to do the best job.
telling vacations
In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.
mean agency generations
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
real clients losing
My real talent was for losing clients.
people wells brands
It's hard to build a brand, competitively, and tell people what you do as well.
rose charlie ads
Charlie Rose is the ultimate ad.