Jay Chiat
Jay Chiat
Jay Chiatstarted his career as an American advertising copywriter...
NationalityAmerican
ProfessionBusinessman
Date of Birth25 October 1931
CountryUnited States of America
challenges kind advertising
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
reading ideas people
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
writing technology phones
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
book reading leaving
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
team mean organization
The team architecture means setting up an organization that helps people produce that great work in teams.
vacation moon economy
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
fashion real technology
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
thinking technology advertising
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
thinking want advertising
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
advertising bigs
How big can we get before we get bad?
clients losing advertising
You start losing a client the moment you get it.
advertising frank persons
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
technology opportunity numbers
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
work sunday saturday
If you can't be bothered to work on Saturday, don't bother to come in on Sunday.