Jan Chipchase
Jan Chipchase
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets...
ProfessionBusinessman
internal wants
At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us.
adopt aspects cities intriguing north screens smaller throughout towns translate urban vocabulary
It will be interesting to see if Seoul's urban vocabulary of numerous, ever-present interactive screens will translate to other cities such as Beijing, London, and New York. It will also be intriguing to see if smaller cities and towns adopt aspects of Seoul's screen culture throughout Asia, Europe, and North America.
easier good
Cultural comparisons are good because they can tell you about what's similar, but also sometimes they make it easier to see obvious differences.
anywhere easier far photos state whether
Even if you don't state your ethnic background anywhere on LinkedIn or whether you are married with children, a scan of your photos and other people's photos featuring you will make it far easier to deduce.
As touch-screens have become more popular, they have retrained how we interact with images we see on many surfaces.
bags handbags time
I spend a lot of my time looking into people's bags and handbags - with their permission, of course.
design personally taking teams
I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.
technology
Technology, we find, amplifies behaviours. If you want to be anti-social, technology allows you to be. And vice versa.
interact last mobile morning
The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night.
china india
China is not a country, it's a continent. India is not a country, it's a continent.
absolutely becoming particular parts perceived thinks
China in particular is an absolutely fascinating place to be. Culturally and politically and economically it's becoming more and more relevant. If you look at how China is perceived in different parts of the world, you can recognize it's very dynamic. It's also challenging what it thinks of itself.
bigger entire middle
China has a bigger middle class than the entire population of Europe.
consumer follow linger redesign stores study tracking whether
Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and things that you buy. You can redesign things on a shelf, all by tracking such information.
buying great stay
I find buying a bicycle is a great way to stay in touch with people.