Jan Chipchase
Jan Chipchase
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets...
ProfessionBusinessman
technology
Technology, we find, amplifies behaviours. If you want to be anti-social, technology allows you to be. And vice versa.
certain cities developed possible technology
There are certain cities around the world where it's possible to learn about tomorrow's technology as it's being developed today.
bags handbags time
I spend a lot of my time looking into people's bags and handbags - with their permission, of course.
design personally taking teams
I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.
anywhere easier far photos state whether
Even if you don't state your ethnic background anywhere on LinkedIn or whether you are married with children, a scan of your photos and other people's photos featuring you will make it far easier to deduce.
As touch-screens have become more popular, they have retrained how we interact with images we see on many surfaces.
internal wants
At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us.
easier good
Cultural comparisons are good because they can tell you about what's similar, but also sometimes they make it easier to see obvious differences.
ability behind change forever identify immediate notice photo trigger
The ability to identify someone at a moment's notice by snapping a photo of him or her, to trigger an immediate influx of data about the person behind the face, will forever change the world.
buying engaging integrated offers paying tightly tokyo
Tokyo - still - offers the most tightly integrated infrastructure, where smooth, technology-driven experiences take place when engaging in everyday actions, such as verifying personal identity, paying for goods, and buying tickets.
communication impact negative positive seen time tools
From my time at Nokia, I've seen the 99% positive and occasionally negative impact that communication tools can have on people.
consumer follow linger redesign stores study tracking whether
Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and things that you buy. You can redesign things on a shelf, all by tracking such information.
china india
China is not a country, it's a continent. India is not a country, it's a continent.
absolutely becoming particular parts perceived thinks
China in particular is an absolutely fascinating place to be. Culturally and politically and economically it's becoming more and more relevant. If you look at how China is perceived in different parts of the world, you can recognize it's very dynamic. It's also challenging what it thinks of itself.