Jan Chipchase
Jan Chipchase
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets...
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buying engaging integrated offers paying tightly tokyo
Tokyo - still - offers the most tightly integrated infrastructure, where smooth, technology-driven experiences take place when engaging in everyday actions, such as verifying personal identity, paying for goods, and buying tickets.
easier good
Cultural comparisons are good because they can tell you about what's similar, but also sometimes they make it easier to see obvious differences.
adopt aspects cities intriguing north screens smaller throughout towns translate urban vocabulary
It will be interesting to see if Seoul's urban vocabulary of numerous, ever-present interactive screens will translate to other cities such as Beijing, London, and New York. It will also be intriguing to see if smaller cities and towns adopt aspects of Seoul's screen culture throughout Asia, Europe, and North America.
life stuff
There's a whole load of stuff in life that is worth documenting. You see it every day but don't even notice.
bags handbags time
I spend a lot of my time looking into people's bags and handbags - with their permission, of course.
design personally taking teams
I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.
technology
Technology, we find, amplifies behaviours. If you want to be anti-social, technology allows you to be. And vice versa.
interact last mobile morning
The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night.
The distance between who you are and who you might be is closing.