Howard Schultz
Howard Schultz
Howard D. Schultzis an American businessman. He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. He was a member of the Board of Directors at Square, Inc. In 1998, Schultz co-founded Maveron, an investment group, with Dan Levitan. In 2012, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.5 billion...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth19 July 1953
CityBrooklyn, NY
CountryUnited States of America
Cutting prices or putting things on sale is not sustainable business strategy.
Do I take criticism of Starbucks personally? Of course I do.
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
I really believe that you cannot use the stock market as a proxy for the economy.
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
Everyone must have a shot at the American Dream.
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
In anything we do, any endeavor, it's not what you do; it's why you do it
Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.