Herb Alpert

Herb Alpert
Herbert "Herb" Alpertis an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and wife, Lani Hall, are substantial philanthropists through...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth31 March 1935
CityLos Angeles, CA
CountryUnited States of America
Unfortunately, what they're playing on the radio now is not really fair to a lot of great musicians that are out there struggling to be heard.
Although there was a point with the Tijuana Brass where we were playing for such huge crowds that I kind of lost contact. At one point, the only connection I had with the audience was with people out there lighting cigarettes.
I haven't seen this many people since I played bar mitzvahs years ago.
I play every day. It's like a habit for me now. I just, if I don't play, I kind of miss - something's off.
Clifford Brown was in the jazz circles considered to be probably the greatest trumpet player who ever lived.
I never thought of myself as a trumpet player in the traditional sense: I never played in a big band... I didn't struggle the normal way.
We were like a trial for the digital process, and I found that in that particular timeframe, there were too many problems with it.
Is there an audience for it? I don't know. I don't think it's the audience who bought it originally. But there's a younger audience that might appreciate it. These are good songs.
There was a certain naturalness that was happening in the '60s and '70s that felt more like a happening, ... Production wasn't as clean and neat as I'm hearing these days. They're not perfect, but they have an honest feeling, which is what I was going for.
I was obligated to do a bunch of concerts and a television show, but something in my stomach was telling me this wasn't what I wanted to do.
My first instinct was not to do it. I didn't want to trample on ( Whipped Cream ).
With tape, you capture the impact, but you bring in some other elements. Sometimes those elements are good and sometimes, they're not.
It's powerful. 'Whipped Cream' happened 40 years ago. It still resonates with people.
It's certainly an honor. When I got the call I didn't sure how to react, to tell you the truth. It wasn't until my wife's gynecologist called and congratulated me that I figured we were onto something.