Herb Alpert
Herb Alpert
Herbert "Herb" Alpertis an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and wife, Lani Hall, are substantial philanthropists through...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth31 March 1935
CityLos Angeles, CA
CountryUnited States of America
I never thought of myself as a trumpet player in the traditional sense: I never played in a big band... I didn't struggle the normal way.
It's certainly an honor. When I got the call I didn't sure how to react, to tell you the truth. It wasn't until my wife's gynecologist called and congratulated me that I figured we were onto something.
It's powerful. 'Whipped Cream' happened 40 years ago. It still resonates with people.
There was a certain naturalness that was happening in the '60s and '70s that felt more like a happening, ... Production wasn't as clean and neat as I'm hearing these days. They're not perfect, but they have an honest feeling, which is what I was going for.
Is there an audience for it? I don't know. I don't think it's the audience who bought it originally. But there's a younger audience that might appreciate it. These are good songs.
I'm seduced by the arts in general. Arts is like the power of now.
Arts is like the power of now. When you're performing, when you're playing, when you're sculpting, painting, it's that moment. I'm in the moment of my life, and that's what I love to do.
The reaction to this album has just been fabulous around the world... and I've had offers to perform from around the world and I'm tempted to do it. I've got itchy lips.
It's very clean. With tape, you get noise.
Instrumental music can spread the international language.
I find that it's nice to work with somebody and spin off on someone else's feelings. You get a little jaded by yourself.
Selfishly, I make music for me. I like to make music. I like looking for songs. I like working with interesting musicians. I like producing records. It's something I will always do.
I was taken in by the bravado and the sounds of Mexico... not so much the music, but the spirit.
I play every day. It's like a habit for me now. I just, if I don't play, I kind of miss - something's off.