Herb Alpert
Herb Alpert
Herbert "Herb" Alpertis an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and wife, Lani Hall, are substantial philanthropists through...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth31 March 1935
CityLos Angeles, CA
CountryUnited States of America
There was a certain naturalness that was happening in the '60s and '70s that felt more like a happening, ... Production wasn't as clean and neat as I'm hearing these days. They're not perfect, but they have an honest feeling, which is what I was going for.
It's very clean. With tape, you get noise.
It's certainly an honor. When I got the call I didn't sure how to react, to tell you the truth. It wasn't until my wife's gynecologist called and congratulated me that I figured we were onto something.
We were like a trial for the digital process, and I found that in that particular timeframe, there were too many problems with it.
Is there an audience for it? I don't know. I don't think it's the audience who bought it originally. But there's a younger audience that might appreciate it. These are good songs.
My first instinct was not to do it. I didn't want to trample on ( Whipped Cream ).
It's powerful. 'Whipped Cream' happened 40 years ago. It still resonates with people.
I haven't seen this many people since I played bar mitzvahs years ago.
I never thought of myself as a trumpet player in the traditional sense: I never played in a big band... I didn't struggle the normal way.
With tape, you capture the impact, but you bring in some other elements. Sometimes those elements are good and sometimes, they're not.
He has a method that likens the musician to an athlete, so I do physical exercises designed to keep a musician in shape in order to perform the function, which is to play music.
We finally got our big break when Ed Sullivan put us on his show.
This was during a period when I was producing Brazil '66 records and got infected by Brazilian music.
I'm sure I'll go back again and record in the digital process.