Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
knowledge mean discovery
Second, you need to spread the large amount of information knowledge that you've gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.
meaningful reality organization
Skillful pitching... is a necessary, but not sufficient, part of raising capital. More important are the realities of your organization: Are you building something meaningful, long lasting, and valuable to society?
mean thinking tests
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
mean tools venture-capitalists
Everything you want is cheap or free. If you went to a venture capitalist and said: "I need money to buy tools." You flunked the IQ test, I mean every tool that you need is free!
fun mean numbers
Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
maybe means ten
Statistically it's probably one out of a hundred, so that means there's ten out there. Maybe twenty.
coming country customs million tend
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
companies european trying
Companies in Europe should stop trying to do the U.S. version of a European idea.
calendar clown fire investor last putting secretary time
You say: "The last time I contacted you, I..." Investor thinks: "I'm going to fire my secretary for putting this clown on my calendar again.
build copy goal investor sell ship talk
You say: "My goal is to build a world-class company." Investor thinks: "How about you ship and sell the first copy before we talk about world-class anything?
investor
You say: "I've always wanted to be an entrepreneur." Investor thinks: "I've always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur?
bright investor lazy relief stupid
You say: "I'm bright and ambitious." Investor thinks: "That's a relief because I usually invest in stupid and lazy people.
investor love science solve ways
You say: "I love to think of new ways to solve problems." Investor thinks: "Is this a high-school science fair?
crossed figuring great ideas idle investor lots trouble trying
You say: "I have lots of great ideas, but I have trouble figuring out which one to try. Let me tell you about a couple." Investor thinks: "I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.