Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
guy secret gold
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
coming country customs million tend
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
companies european trying
Companies in Europe should stop trying to do the U.S. version of a European idea.
calendar clown fire investor last putting secretary time
You say: "The last time I contacted you, I..." Investor thinks: "I'm going to fire my secretary for putting this clown on my calendar again.
build copy goal investor sell ship talk
You say: "My goal is to build a world-class company." Investor thinks: "How about you ship and sell the first copy before we talk about world-class anything?
investor
You say: "I've always wanted to be an entrepreneur." Investor thinks: "I've always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur?
bright investor lazy relief stupid
You say: "I'm bright and ambitious." Investor thinks: "That's a relief because I usually invest in stupid and lazy people.
investor love science solve ways
You say: "I love to think of new ways to solve problems." Investor thinks: "Is this a high-school science fair?
crossed figuring great ideas idle investor lots trouble trying
You say: "I have lots of great ideas, but I have trouble figuring out which one to try. Let me tell you about a couple." Investor thinks: "I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
investor sign venture
You say: "If you sign an NDA, I'll tell you my idea." Investor thinks: "You are clueless. How can you not know that venture capitalists don't sign NDAs?
contact investor lazy wasting
You say: "I don't know much about your firm, but I thought I'd contact you anyway." Investor thinks: "You're a lazy idiot--why are you wasting my time?
customers looking pockets steal
You're looking for chinks in the armor. You're looking for pockets of dissatisfied customers that you can steal from them.
cool stuff
They make cool stuff. Sometimes the cool stuff works. And sometimes the cool stuff doesn't work.
computer easier gets human process seen
This makes them much easier to compare. We use the computer to process the plans, but each one gets seen by human eyes.