Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
jobs thinking differences
If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.
differences people advertising
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
heart simple differences
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
bring company grows larger types
Yes, but he's back again, ... As a company grows larger and larger it will have to bring in different types of managers.
bad matter time whether
It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
maybe means ten
Statistically it's probably one out of a hundred, so that means there's ten out there. Maybe twenty.
change companies resistant
I think a lot of it was because companies were resistant to change vendors.
coming country customs million tend
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
cool stuff
They make cool stuff. Sometimes the cool stuff works. And sometimes the cool stuff doesn't work.
computer easier gets human process seen
This makes them much easier to compare. We use the computer to process the plans, but each one gets seen by human eyes.
companies european trying
Companies in Europe should stop trying to do the U.S. version of a European idea.
calendar clown fire investor last putting secretary time
You say: "The last time I contacted you, I..." Investor thinks: "I'm going to fire my secretary for putting this clown on my calendar again.
build copy goal investor sell ship talk
You say: "My goal is to build a world-class company." Investor thinks: "How about you ship and sell the first copy before we talk about world-class anything?
investor
You say: "I've always wanted to be an entrepreneur." Investor thinks: "I've always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur?