Greg Sterling
Greg Sterling
capture creativity mixed needs provide striving trying variety
They're trying to do a lot of different things to provide for a variety of needs out there. They've had mixed success. But there's a lot of creativity and they're striving to capture more advertisers.
adoption curve fast people
The adoption curve will be fast because it's not something that has to be explained, ... People get it pretty quickly.
bubble create earnings inflated people signals starting talking whether yahoo
After the Yahoo earnings release, people started talking about whether this signals a bubble starting to burst. I don't think so, but unreasonably inflated expectations can potentially create a self-fulfilling prophecy.
call inertia sales
There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit.
adoption far few stuff widespread wireless
The wireless stuff is pretty far out. It'll be a few years at least before there is widespread adoption of wireless search.
across advertising billion estimate forms locally online spent targeted today various
I would estimate that approximately that approximately $3 billion today is spent on locally targeted advertising across the various forms of online media.
china chinese faster growing huge internet market mobile obviously opportunity
China is obviously a huge market opportunity growing much faster than the U.S. and Europe. Ultimately, there are more Chinese Internet and mobile users.
engines everybody local newspapers position question relatively search stake strong
Newspapers are still in a relatively strong position if they can act, but the local initiatives by the search engines are a threat. Everybody understands what's at stake and even the strategy. It's just a question of execution.
sites variations
Many of these video-sharing sites are all variations on a theme. So at some point, we're going to see consolidation.
businesses leads percent phone rather small
Seventy-one percent of small businesses say they'd rather have phone leads than clicks.
care coming fox relevant scale sites six stuff time
There's a lot of miscellany in there that's not particularly relevant coming from the sites I've been to. For instance, there's a lot of stuff on Fox News, which I really don't care about...Over time it will get better. I would give it a six on a scale of 10.
among major parallel seems
There seems to be parallel development going on among all the major players,
advertising base demand drive mobile perhaps piece uncertain user
That's perhaps the most uncertain piece of the forecast. There's a lot of pent-up demand for mobile experiences, but the user base isn't there to drive an advertising model.
believe companies expect hard lots space support survive
This whole space is going to consolidate because it can't support lots of players. Ultimately, I expect Mamma.com will be acquired. It's hard to believe these companies will survive as stand-alone entities.