Greg Sterling
Greg Sterling
anyone broadband business critical importance model networks succeeds tied ultimately whether whose
Whether FON ultimately succeeds or fails, the development of low-cost or free-access broadband networks will undoubtedly continue. Broadband is of critical importance to anyone whose business model is tied to the Internet.
adoption far few stuff widespread wireless
The wireless stuff is pretty far out. It'll be a few years at least before there is widespread adoption of wireless search.
advertising instant kinds
When instant messaging is like Las Vegas, with all kinds of advertising banners, it's very distracting.
create general locked market opportunity search vertical web
I don't think it's a fad. The general Web search market is pretty much locked up, so vertical search is where the opportunity to create something competitive is.
across advertising billion estimate forms locally online spent targeted today various
I would estimate that approximately that approximately $3 billion today is spent on locally targeted advertising across the various forms of online media.
engines everybody local newspapers position question relatively search stake strong
Newspapers are still in a relatively strong position if they can act, but the local initiatives by the search engines are a threat. Everybody understands what's at stake and even the strategy. It's just a question of execution.
sites variations
Many of these video-sharing sites are all variations on a theme. So at some point, we're going to see consolidation.
businesses leads percent phone rather small
Seventy-one percent of small businesses say they'd rather have phone leads than clicks.
china chinese faster growing huge internet market mobile obviously opportunity
China is obviously a huge market opportunity growing much faster than the U.S. and Europe. Ultimately, there are more Chinese Internet and mobile users.
closer goal media money move moves platform reflects
This reflects a move into other traditional media where there's a lot more money circulating. It moves them closer to this goal of being a comprehensive, one-stop ad-buying platform for any media.
call inertia sales
There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit.
believe companies expect hard lots space support survive
This whole space is going to consolidate because it can't support lots of players. Ultimately, I expect Mamma.com will be acquired. It's hard to believe these companies will survive as stand-alone entities.
advertising base demand drive mobile perhaps piece uncertain user
That's perhaps the most uncertain piece of the forecast. There's a lot of pent-up demand for mobile experiences, but the user base isn't there to drive an advertising model.
adoption curve fast people
The adoption curve will be fast because it's not something that has to be explained, ... People get it pretty quickly.