Greg Sterling
Greg Sterling
adoption far few stuff widespread wireless
The wireless stuff is pretty far out. It'll be a few years at least before there is widespread adoption of wireless search.
care coming fox relevant scale sites six stuff time
There's a lot of miscellany in there that's not particularly relevant coming from the sites I've been to. For instance, there's a lot of stuff on Fox News, which I really don't care about...Over time it will get better. I would give it a six on a scale of 10.
closer goal media money move moves platform reflects
This reflects a move into other traditional media where there's a lot more money circulating. It moves them closer to this goal of being a comprehensive, one-stop ad-buying platform for any media.
believe companies expect hard lots space support survive
This whole space is going to consolidate because it can't support lots of players. Ultimately, I expect Mamma.com will be acquired. It's hard to believe these companies will survive as stand-alone entities.
call inertia sales
There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit.
engines everybody local newspapers position question relatively search stake strong
Newspapers are still in a relatively strong position if they can act, but the local initiatives by the search engines are a threat. Everybody understands what's at stake and even the strategy. It's just a question of execution.
across advertising billion estimate forms locally online spent targeted today various
I would estimate that approximately that approximately $3 billion today is spent on locally targeted advertising across the various forms of online media.
china chinese faster growing huge internet market mobile obviously opportunity
China is obviously a huge market opportunity growing much faster than the U.S. and Europe. Ultimately, there are more Chinese Internet and mobile users.
sites variations
Many of these video-sharing sites are all variations on a theme. So at some point, we're going to see consolidation.
businesses leads percent phone rather small
Seventy-one percent of small businesses say they'd rather have phone leads than clicks.
area direct dollars erosion greatest happen mostly
I think there's going to be some substitution, but it's mostly going to be incremental growth. A lot of the dollars that are going to happen will not be a direct substitution. The area we'll see the greatest erosion is in the classifieds.
fresh start
I see Live as a fresh start for Microsoft.
competition growth impressive search
Over the long-term, competition in search should increase. Growth is still impressive but it's moderating.
create general locked market opportunity search vertical web
I don't think it's a fad. The general Web search market is pretty much locked up, so vertical search is where the opportunity to create something competitive is.