Erik Qualman
Erik Qualman
Erik Qualman is an American author of Socialnomics, which according to WorldCat, is held in 1090 libraries. He is also the author of Digital Leader and What Happens in Vegas Stays on YouTube. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. In 2012 he was a finalist for the Most Likeable Author Award alongside Seth Godin and JK Rowling...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
information needs social-media
To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
media trying ethics
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
media water agendas
Pushing a company agenda on social media is like throwing water balloons at a porcupine.
hero technology creating
With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.
referrals priceless ownership
Consumers are taking ownership of brands, and their referral power is priceless.
media fundamentals fads
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
listening firsts selling
It's about listening first, then selling.
missing news today
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
wall tools etc
That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.
jobs hunting finding-yourself
Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
easier
The easier things are to buy, the more we consume.
character kids tools
Language is always evolving. It's difficult to read Shakespeare now because language has shifted. Similarly, kids these days can get to the point really quick in about 140 characters or less because of these new tools.
mindset should
Everybody's got the mindset that everything should be measurable.
way use daydreaming
You can spend your time daydreaming or make use of it in other ways.