Eric Ries

Eric Ries
Eric Riesis a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, a business strategy which directs startup companies to allocate their resources as efficiently as possible. He is a blogger within the technology entrepreneur community...
NationalityAmerican
ProfessionBusinessman
Date of Birth22 September 1979
CountryUnited States of America
moving matter ifs
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
trying copies ifs
If you can’t out iterate someone who is trying to copy you, you’re toast anyway.
care needs ifs
Customers don't care how much time something takes to build. They care only if it serves their needs.
trust people ifs
If we stopped wasting people's time, what would they do with it?
quality ifs customers
If you don't know who your customer is, you don't know what quality is.
failing ifs
If you cannot fail, you cannot learn.
quality ifs customers
If we do not know who the customer is, we do not know what quality is.
arms economic future immigrants job key locked precious race resource role shows states united whom
The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic growth depends. Substantial research shows that immigrants play a key role in American job creation.
believe business convince creates easier partners prove
Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier to convince potential investors, partners and employees, too.
ambitious approach business elements large lean model money raising spend venture
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated.
few people refused
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.
auto bet good industry might people test work
I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible.
discover elements product requires testing
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
afraid create failure next people success understand
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash.