Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
change thinking perception
Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.
real reality perception
Perception is real even when it is not reality.
simple perception why-not
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually will only work if they change perceptions and values. Why not go the direct route and work with perceptions and values?
two suits-you perception
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
thinking brain perception
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
perception emotion logic
Logic will never change emotion or perception.
mistake thinking perception
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
mind perception attention
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
thinking perception important
What the joke displays is a switch in perception. This is important in changing the way we think.
communication ignorance perception
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
far human
Humour is by far the most significant activity of the human brain.
great looking painter people value
A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that.
powerful taken creativity
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
car way driven
The power of a car is separate from the way the car is driven.