Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
spring ideas immortality
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
creativity ideas giving
Creativity gives hope that there can be a worthwhile idea.
thinking ideas people
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
data ideas analysis
The analysis of data will not by itself produce new ideas...
simple thinking ideas
Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.
ideas creative able
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
ideas characteristics obvious
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
ideas bars needs
The need to be right all the time is the biggest bar to new ideas.
ideas justice hypocrisy
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
optimistic thinking ideas
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
lying opportunity ideas
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
far human
Humour is by far the most significant activity of the human brain.
great looking painter people value
A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that.
powerful taken creativity
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.